Masterful Messaging: Compelling Copy: Harnessing the Power of Words by Dixon Gail

Author:Dixon,Gail
Language: eng
Format: azw3
Publisher: Parker House Publishing
Published: 2016-06-18T16:00:00+00:00

Too many important details? Consider adding a sub-headline. The real headline should include the most captivating points, and a sub-headline can add information to seal the deal. When the headline and sub-headline are positioned close together, many customers can be enticed into reading both sentences right off the bat!

Word Choice

The psychology and focus of the headline is very important. Think about specific word choice as well. Positives work better than negatives, so keep your headlines positive, upbeat, and full of inspiration. By the time prospects get to the end of that very first line, they should not only want to keep reading—they should be eager and excited to keep reading!

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